Chirokal Bookstore
A warm rebrand for a 15-year-old independent bookstore.
Client
Chirokal Bookstore
Year
2024
Role
Identity & Packaging
Timeline
5 weeks
Fifteen years in, Chirokal had outgrown its original hand-drawn logo but not its personality. The rebrand kept the warmth — a serif wordmark, a dust-jacket color palette — while giving the shop a consistent look across shelf tags, bags, and its first-ever website.